Finished ring with wax mold and drawings of original design on display

Custom Jewelry Design Process

Custom Jewelry Design — Handcrafted at Beeghly & Co. Jewelers

“Creativity takes courage” – Henri Matisse


At Beeghly & Co. Jewelers in Greensburg, PA, our in-house custom jewelry design process transforms your ideas into one-of-a-kind engagement rings, wedding bands, and fine jewelry created in our workshop.

Custom jewelry is designed and crafted in our Greensburg workshop at Beeghly & Co. Jewelers by our experienced team of goldsmiths and designers.

Our designers, master goldsmiths, and gemstone experts work together to transform your ideas, heirlooms, and inspiration into a one-of-a-kind piece of fine jewelry.

With over 110 years of combined bench experience, our team guides you through every step — from the first conversation to the final polish.

Whether you're creating a custom engagement ring, redesigning a cherished heirloom, or imagining something entirely new, our custom design process is collaborative, creative, and surprisingly enjoyable.

CAD designer, Allen, entering design specs in a computer in the store's workshop

Refining Your Personal Style

Not sure exactly what you want yet? That’s perfectly normal — and part of the fun.

During your consultation, our design team will help you explore styles, shapes, and design elements to discover what speaks to you. We’ll look at inspiration images, jewelry you already love, and examples from our collection to help refine your vision.

Together we’ll consider details such as:

• Diamond and gemstone shapes
• Ring proportions and profiles
• Metal types and color combinations
• Setting styles and design accents

This collaborative process helps transform your inspiration into a design that reflects your personality and lifestyle.

Many clients arrive with only a general idea — and that’s perfectly fine. Helping you discover the design that feels right is part of what we love to do.

Our Custom Jewelry Design Process

Step 1. Design Conception – Finding Your Style

Every custom design begins with inspiration.

Ideas for your piece may come from many places — jewelry you’ve admired for years, images you’ve saved online, pieces you’ve seen in magazines, or even something you’ve noticed in our display cases. Sometimes the inspiration is a favorite ring, a meaningful gemstone, or simply a style you’ve always loved.

As you begin collecting ideas and identifying designs that appeal to you, your personal style naturally starts to emerge.

Don’t worry if you’re not completely sure what you want yet. Helping you refine your ideas and discover the perfect design is an important part of the custom process, and our team will guide you every step of the way.

Step 2: Developing the Design

Customer with earrings looking through a microscope as staff memmber explains ring features


Because our designers work closely with our in-house goldsmiths and CAD specialists, your ideas can quickly move from concept to creation.

The ideas and plans created during this collaborative dialogue soon begin the journey toward becoming your finished jewelry design.

Creating something personal and meaningful is part of the excitement of custom jewelry — and part of what makes the experience so special.

Design consultation standing at counter with customer
Hand drawn sketch of engagement ring design

Step 3: CAD Modeling & Rendering

This is when our CAD designer goes to work and your design truly begins to come to life.

Using advanced design software, your concept is carefully modeled and rendered into a realistic three-dimensional image of your jewelry. During this phase, we may communicate with you by email, phone, or in person to review details and make sure every element of the design reflects your vision.


Our goal is simple — we want you to absolutely love your new treasure

Once the rendering is complete, you’ll be presented with a detailed computer-generated image of your design. This allows you to clearly visualize the finished piece before it is ever created in metal.

At this stage, we can also provide a more detailed estimate for the project. Because our design software allows us to closely calculate the expected metal weight and gemstone sizes, we can estimate the approximate cost of creating your piece with a high degree of accuracy.

Changes are easy to make during this phase, and we work closely with you to refine the design until everything looks and feels exactly right.

Rendering of a yellow diamond engagement ring with halo and side stones against white background
Side view of ring rendering of engagement ring with halo and side stones on white background

See Our Custom Creations

Curious to see what custom jewelry looks like when it's finished?

Explore examples of one-of-a-pieces created in our workshop.

Step 4: Wax Model & Casting

Once your CAD design is approved, a wax model of your jewelry is created using precision 3D printing or traditional hand carving.

Holding or seeing this model gives you a first glimpse of the physical form of your design before it is cast in precious metal.

Your piece is then created using the lost-wax casting process, a time-honored jewelry-making technique that transforms the wax model into gold or platinum.

At this point, your custom piece truly begins to take shape.

Hand Wax Carving

Before modern 3D printing technology, wax models for custom jewelry were traditionally created by hand carving. Using specialized tools and remarkable precision, a skilled jeweler carefully shapes a block of wax into the exact form of the finished piece.

Today, hand wax carving is still used in certain situations or combined with modern wax printing techniques. This traditional method allows our goldsmiths to refine fine details and make subtle adjustments that help bring a custom design to life.

It’s one more example of how time-honored craftsmanship and modern technology work together in the Beeghly & Co. workshop.

Jeweler smoothing a wax model with tool
Tools and ring shank on wood slats against gray background

Wax Printing

Modern technology now allows many wax models to be created using precision 3D wax printing. Once the CAD design is finalized, the digital model is sent to a specialized printer that produces an exact wax version of your jewelry design.

This process allows for incredible accuracy and detail, ensuring that every element of the design is faithfully reproduced. Wax printing also allows us to quickly produce complex designs that would be difficult to achieve by hand alone.

In some cases, our team combines modern wax printing with traditional hand-finishing techniques, blending advanced technology with the craftsmanship of our in-house goldsmiths.

Solid Scape 3-D printer printing a wax model
Picture of the inside of a 3-D printer showing wax models of 2 rings

Step 5: Wax Model Viewing

Once the wax model is completed, you will have the opportunity to see and review it in person. This is an important step in the custom design process because it allows you to truly get a feel for the shape, proportions, and overall design of your new piece.

At this stage, adjustments can still be made if needed. Our team will review the model with you and make any refinements necessary to ensure you are completely pleased with the design.

Before moving forward to the next stage, you will be asked to approve the final wax model, confirming that everything looks exactly the way you envisioned.

Team member showing wax model to engaged couple on showroom floor
Sales associate showing wax model of ring to client in sales room of jewelry store

Step 6: Casting Your Jewelry

Once you have approved the wax model, your design is ready to be cast in precious metal.

Gold and silver designs are cast in-house in our workshop using the traditional lost-wax casting method, a time-honored technique that transforms the wax model into metal while preserving every detail of the design.

Pieces being created in platinum or platinum-family metals are cast by one of our trusted partner casting houses. Because these metals require specialized equipment and processes, this step may increase the production time by one to two weeks.

Once casting is complete, the newly formed piece returns to our workshop where our goldsmiths begin the finishing and stone-setting stages.

Step 7: Casting & Polishing

As you can see in the photographs of the rough castings, newly cast pieces emerge from the mold with a dull, matte surface. At this stage, the jewelry still requires careful finishing to reveal the natural beauty and luster of the metal.

The piece is first placed in a rotary tumbler, which burnishes the surface and begins to bring out a soft shine. From there, our goldsmiths carefully refine the piece by hand, smoothing surfaces, defining details, and polishing the metal to its final finish.

This combination of mechanical finishing and skilled hand work transforms the rough casting into the beautifully polished piece of jewelry you envisioned.

Hand holding a wax model of ring sitting on a sprue with a base
A flask with blue vacuum webbing holding a mold of a ring
Jeweler pouring investment in flask to make a mold for a ring
A vacuum pulling air bubbles from the investment under a dome
A jeweler pouring gold casting grain into an electro motor to cast a ring
Tongs holding unfinished rings from 1350 degree oven
Tongs holding rings just taken from investment in magnetic tumbler to pre-finish or pre-polish rings
Jeweler buffing the new ring to give it a polished and smooth finish
Jeweler hand ploishing all the little nooks and crannies of a newly casted ring under a spotlight

Step 8: Fabrication

Depending on the design, some pieces are created through hand fabrication rather than casting.

In this process, our goldsmiths carefully construct the jewelry using materials such as wire, metal sheet, bar stock, findings, and other jewelry components. Each element is shaped, assembled, and soldered by hand to create the finished design.

Fabrication is often used for highly detailed or complex designs, and it requires a great deal of skill, patience, and precision. This traditional technique allows our craftsmen to build intricate pieces while maintaining exceptional control over every detail.

A mix of pieces of findings used to create jewelry including ring heads, wire, and gold bars on a textured look surface
Jeweler using a dapping block to help shape pieces of metal on a well used workbench
Annealing material to make metal softer to work it into shapes to make jewelry pieces
Finished earring shown of a brown and black board showing weld work, hammered finish and hand engraving

Step 9: Gemstone Setting

Once the metalwork is complete, the gemstones are carefully set by our skilled goldsmiths.

Each stone is hand set using one or more setting techniques based on the design of the piece and the preferences established during the design process. Common setting styles include prong, bezel, pavé, bead, channel, flush, and fishtail settings.

To ensure precision and security, all gemstone setting is performed under bench microscopes, allowing our goldsmiths to position each stone with exceptional accuracy and care.

This careful attention to detail ensures your gemstones are both beautifully displayed and securely set for years of enjoyment.

Jeweler setting diamonds on a wedding band held still with a vice under a spotlight
Rough  jeweler's hand setting the main diamond of an engagement ring under a spotlight

Step 10: Hand Engraving & Detailing

During this stage of the process, delicate details such as hand engraving, milgraining, and decorative patterns are applied to your piece.

These finishing touches require a highly refined level of skill and are performed by our experienced artisans using traditional engraving techniques. Hand engraving adds character, depth, and individuality that cannot be replicated by machine processes.

It is often said that this stage is where the novice is separated from the master, and our engravers take great pride in executing these intricate details with precision and artistry.

To learn more about this specialized craft, visit our engraving page to see the work of our master engraver.

A collection of engraver's tools and a vice displayed on a marbled surface
Jeweler hand engraving a man's wedding band held steady on a vice in a jeweler's workshop

Step 11: Finish & Final Detailing

Metal Finishes & Textures

The final detail in the process is applying the finish to the metal on your creation. Depending on your choices, it could be completed with a high polish, satin, Florentine, hammered, sand blast, bead blast, antiqued, or other finishing styles.


Learn more about the different jewelry metal finishes and textures used in custom jewelry.

From Concept to Creation


Every custom piece created in our workshop reflects the vision, craftsmanship, and personal story behind the design.

A design rendering of a ring set against a white background
A blue wax model of the previous ring shown against a tile that will be shown to a client for approval before casting
Finished ring from previous rendering with all detailing, polishing, and stone placement against a tile background

Our team is proud to offer custom jewelry design in Greensburg, PA, helping clients create one-of-a-kind pieces that reflect their personal style.

Quite a Process — Right?

At first glance, the custom design process may seem like a lot of steps. Don’t be intimidated — our team will guide you through each stage and make the experience fun, easy, and rewarding.

And the best part? It doesn’t take nearly as long as you might think. Because much of the process takes place right here in our workshop with our equipment and our skilled goldsmiths, we are able to complete most custom designs in approximately 4 to 5 weeks.

Many of the pieces created through our custom design process include custom engagement rings and wedding bands as well as one-of-a-kind fashion jewelry designs created specifically for our clients.

If you'd like a little inspiration first, explore some of the custom pieces we've created.

So are you ready? Let’s get started — the first step is always the hardest!